FAQ
FAQS FOR APPLICANTS
It’s instead an alternative to the traditional ad or portfolio school. By taking part in a hybrid in-person/online learning lab designed specifically for content creators, you will come out with not just a better understanding of the marketing industry, but a confidence in why and how content creators can work hand in hand with advertisers to make stand out strategic, trending, and impactful campaigns.
In lieu of $10k in tuition, if selected for the program, you will be asked to make a “Pay It Forward Pledge” to fund future creator labs and to lead the growth of the global creator community. Creators will be asked to donate their time to mentor, teach, create learning content, participate on panels, enter awards, judge awards shows, and lead future development of the creator community. Additionally, students will be required to purchase a one year, $95 Student membership to The One Club for Creativity.
This season, we are looking to hold pods in New York, Los Angeles, San Francisco, Toronto and Miami. Not in one of those cities? Don’t worry, we will be expanding in future seasons.
On Mondays, you’ll travel to a variety of agencies and brands in your area to present your work and prototypes to both your instructors and creator peers. You will experience first hand the company culture at agencies and brands alike, which will help you understand the day-to-day flow of work in the industry. It is important that you are available to travel to the different onsite locations and arrive on time (at least 5 minutes before time) for the classes each week.
On Tuesdays and Thursdays, you’ll meet with instructors and mentors online. It is expected that you are available to attend all classes on time during the 20-week program in order to get the most out of participating in the program.
- Creators, makers, and collaborating on creative teams at brands and agencies
- Tapping into culture
- Design fundamentals for content creation
- TikTok, and video-first content creation for brands
- The fundamentals of social, paid, earned, and performance media
- Campaign creation across platforms
- Understanding and creating content in both a brand's voice, and your authentic voice
- Transmedia storytelling
- Presenting and selling ideas internally and to clients
- Creator Portfolio development
- Interview best practices
Our partners and creative industry leaders will provide mentorship and guide you as you develop your own professional portfolio, practice interview skills, and more. Plus, as a member of The ONE Club for Creativity, you’ll also have the opportunity to participate in networking events and portfolio reviews.
As a member of The One Club for Creativity, you’ll have the opportunity to participate in networking events and portfolio reviews.
After completion of the program, ONE Creator Lab grads should feel prepared for full-time, freelance, apprenticeship, and paid internship opportunities on creative teams in-house at brands, or at advertising, marketing, design, production and media agencies.
If you have any further questions we would love to hear from you. Please email additional questions to onecreatorlabquestions@oneclub.org.