AGENCIES
CREATORS

FAQ

AGENCIES

Q What is the structure and overall commitment for agency partners?
A Agency partners will teach 4 weeks of the program, meeting with the creators 2 times per week for a total of ~3 hours. Classes will be held on Tuesdays and Thursdays from 5:00-6:30 PM.
Q What do agency partners need to prepare ahead of each week?
A Each agency is responsible for creating 4 weekly lectures and 2-4 briefs, and providing creative feedback on presentations.
Q What topics are we teaching during our designated weeks?
A The topics you’ll be covering will be shared with you during your orientation with the ONE Creator Lab team. Shortly after, you’ll receive access to our learning management system where you’ll have access to the weekly modules and supporting materials the creators review ahead of each lecture. This will help you as you develop your content for the week.
Q Is there anything agency partners should keep in mind when developing briefs?
A We ask that agency partners create briefs that creators can add to their portfolios at the end of the program. If a brief you are sharing with creators is live and/or confidential, please be sure to communicate this with both the ONE Creator Lab team and the creators.
Q What are the benefits of hosting a pod?
A The benefits for agency partners include:
  • Access to a new, diverse pipeline of creator talent
  • Creative concepts and output on live briefs from talented creators
  • Upskilling internal creative teams to create short-form, video-first content at the speed of culture
  • Opportunity to improve creative processes, creating culturally relevant content
  • Brand recognition across TOCC owned properties and press

CREATORS

Q What is The One Club for Creativity?
A The One Club for Creativity is a not-for-profit organization dedicated to supporting and celebrating creatives around the world.
Q How is ONE Creator Lab different from traditional advertising schools, colleges and universities?
A ONE Creator Lab is a learning lab dedicated to short-form content as opposed to traditional portfolio schools meaning it is a mix of online classes, in-person collaboration, and working on live briefs as you rotate through agency hosts.
Q What is the Pay It Forward Pledge?
A At ONE Creator Lab, our mission is to continue to diversify the advertising industry by removing the barrier to entry for applicants. Rather than paying an upfront tuition cost, we simply ask those accepted into the program to pay it forward by donating their time to mentor, teach and lead the future development of the creator community within the advertising industry.
Q Is there any cost associated with the program?
A Those accepted into the program are required to pay a $95 enrollment fee to reserve their seat in the program, which will be reimbursed upon completion of the program.
Q What is the structure and overall commitment of the program?
A ONE Creator Lab is a 16-week program that requires a commitment of 8-10 hours per week. During this time, you will attend online and in person classes, solve briefs, and give regular presentations that showcase your ability to think critically. You will also receive mentorship, give and receive feedback, and learn to create content across platforms in an ever-evolving industry driven by culture.

Our online lectures will take place on Tuesdays and Thursdays from 5:00-6:30 PM, with 5-6 additional classes taking place during standard working hours. These day-time sessions will either be in person or online and scheduled by our agency partners.

Q Will I be considered for the program if I am based outside of the pod locations?
A We require all creators to be based within a drivable distance from our pod locations in order to attend periodic in person classes. These sessions are designed to not only get creators comfortable presenting their work, but also experience each company’s culture first-hand.

However, we will keep your application on file and may reach out to you for participation in the future as we are aiming to scale the program in additional locations in 2025.

Q What can I expect out of the program?
A Throughout the program, creators can expect to learn from the industry’s best and brightest, understand advertising fundamentals and solve creative briefs. Creators will also have the opportunity to create portfolios that showcase their work and build the confidence needed to step into the advertising industry.
Q Is this a program I can participate in if I have a full-time job?
A While we aim for our classes to take place after standard working hours, there may be times when our agency partners schedule brainstorming sessions during the working day.
Q What equipment will I need to participate in the program?
A You’ll need both a laptop and smartphone with camera and video capabilities in order to access ONE Creator Lab’s learning management system, online lectures and briefs.
Q Will I receive a certificate of completion at the end of the program?
A Yes, you’ll receive both a certificate of completion and social media assets that you can share with your personal and professional network.
Q Will you help me get a job?
A While ONE Creator Lab cannot guarantee employment, you will have 16 weeks of great training and exposure to top agencies in the industry. The course ends with a career readiness module so by the end of the program, your portfolio and presentation skills will be ready for all available opportunities.
Q Is there an age requirement to apply?
A Yes, all applicants must be 18+ years of age in order to be considered for the program.

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