ABOUT
OVERVIEW
If you’re obsessed with content creation, social media, and creative storytelling, but still finding your footing in the advertising industry, keep scrolling—you’re in the right place.
ONE Creator Lab is a tuition-free, training program for creators to learn skills needed to collaborate on creative teams at agencies and brands. And what better way to master the skills that will help you stand out as an applicant than by learning directly from creative leaders in the industry?
Our online and in person training program will both strengthen your portfolio, and help you develop the skills you need to confidently produce video-first campaigns in a fast-paced field where tools and trends change every day. By working directly with creative teams that have identified the need for a diverse creator talent, ONE Creator Lab was designed to set you up for success in an industry excited to work with a new generation of creatives.
CURRICULUM
ONE Creator Lab’s curriculum is designed to teach creators the fundamentals of advertising and continues to evolve with the creator economy. Topics you can expect to cover include: :
- Working on Creative Teams at Agencies and Brands
- Developing Insights and Strategies
- Content Creation at the Speed of Culture
- Creating Experiences Across Platforms
- Social, Paid and Earned Media
- Presenting and Selling Ideas
- Building Your Personal Brand
- Interview Best Practices
PAY IT FORWARD
Instead of charging a hefty tuition upfront and weighing down our growing talent with student loans, we ask our creators to make a “Pay It Forward Pledge” where they agree to donate their time to mentor, teach and lead the future development of the creator community.
Those accepted into the program are required to pay a $95 enrollment fee to reserve their seat in the program, which will be reimbursed upon completion of the program.